SeaAra Corporate Identity System

SeaAra is a company that does yachting and marine leisure business in South Korea. It was established in 2010 as Tandopa and changed its name to SeaAra to support the systematic operation of the racing team, education & training and raising professional yacht sailors. The word Ara means Sea in Korean. The logo is based on its first initial S that visualizes a shape of a yacht/boat. It also represents the sun and the water as well as Yin and Yang. The logo becomes a crucial design element as its positive/negative spaces create a key layout which ties everything together as a series. It also expands into various graphics and patterns.

2013 Red Dot Award: Communication Design - Winner
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